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They have too many options and their lines of communications are too open. Your content is social currency and that value rises when itвЂ™s discovered, consumed, and shared.ДЄs far as content goes, it needs to be authentic. This is primarily where they will find your content and ultimately share with their friends. You really need to embrace all of your social channels because thatвЂ™s where the audience is. Millennials discover things and they are on multiple social media networks, so you canвЂ™t commit to just one. Remember, this all starts on social media. Publishers and content creators no longer decide where and when for the consumer, so your platforms need to embrace that. Millennials go wherever they want whenever they want to consume content. Make your content work on tablet and desktop, too. Second, you need to optimize across all platforms. Right there, you will lose a ton of engagement and traffic. It baffles me when I see a site or platform that is not heavily optimized in the mobile space. This is where Millennials spend most of their time online. TJ: First, I would say one of the most important things in terms of reaching Millennials is mobile.

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What advice do you have for companies that want to crack the Millennial code not only in terms of content but in how they deliver that content? Millennial at heart: Jones at TGRвЂ™s Fantasy Camp, a remote helicopter film base in Alaska. SNEWS: Your website has massive traffic and engagement (1 million unique views per month, 2+ minutes average time on site, and 3.5 million video average views per month across all channels).

So, yes, our focus on reaching Millennials has been very deliberate and evolved over time.

While we still play in the traditional space, weвЂ™ve always seen it as an antiquated necessity that will loose its relevance over time, thus our commitment to the new frontier. We saw the digital universe as a place that leveled the playing field. We always had our issues with traditional media and who controlled the keys to the kingdom. We saw the rise of the internet, YouTube and other forms of social media as major game changers and we decided a longtime ago that we wanted to be on the cutting edge of that. TGR was a very early adopter of the changing face of the media landscape and we embraced it out of the gate. While I am technically aged out of the millennial demographic (at 45), our company came up during a time when technology, media, and communications were changing rapidly. However, when I think of Millennials, I think less about the actual age demographic and more about the behavior. A lot of them fall in the textbook Millennial definition, so that certainly helps the company stay very fresh and young. Our staff and the athletes we work with are very young as well. Todd Jones: Well, I think for sure we remain very young at heart, as that is the spirit of TGR and what we do. How do a couple of 40-something guys with kids continue to tap into the Millennial market so strongly? Are you just young at heart or is there something more deliberate going on? SNEWS: You and your brother Steve were in your twenties when you founded TGR more than two decades ago. Here, he shoots 3D aerial footage over Stevens Pass, Washington. Aside from running the company, Todd Jones is a also a cameraman. We sat down to talk with Todd Jones about the social strategies that have proven so successful to the growth of TGR. Get access to everything we publish when youДЄs TGR celebrates its 21st birthday, the extreme sports media company is at the height of its Millennialsm вЂ“ even though its founders are in their 40s.В The Jackson Hole-based company has grown from a rag-tag group of ski bums to one of the worldвЂ™s most decorated media companies, largely due to its reach and appeal to the Millennial audience.